Keeping a website up-to-date and optimised can often feel a little daunting. However, if you schedule in anything – from a couple of minutes, to a few hours – fixing and tweaking, you should start to see some improvements on your site’s overall aesthetic, as well as an improvement on the value it brings to your business. Here are 30 of our favourite, easy-to-implement site tweaks to help you get started, pronto!
Improve Your Site Structure
1. Add a clear tagline to the top of your site – so that visitors to your site know that they’ve landed at exactly the right place.
2. Put together a ‘Best Of’ or ‘Resources’ page – include all of your best blog posts and content. This will make it easy for new visitors to see your best work and understand the value of your site.
3. Reduce the number of options in your navigation menu – less is more! You don’t want your users feeling overwhelmed. Too much choice can be off-putting, and this only makes it harder for users to discover your most important content!
4. Add categories to your old blog posts to give your site a better, overall structure and to increase the chances of your readers discovering older content.
5. Check for broken links using https://wordpress.org/plugins/broken-link-checker/ (WordPress only).
6. Spell Check all your major pages – you don’t want a grammar or a spelling fail to put off a potential (albeit pernickety!) customer. Grammarly offers free trials of its copyediting software and you can always install their Chrome extension so that whatever you write on the web is edited for mistakes.
7. Check your site in different browsers (Chrome, Firefox, IE, Safari…) to make sure your site looks and works the way you’d like it to for every user.
8. Add calls to action to the bottom of all your posts and pages – what do you want the reader to do next? Share, comment, or get in touch? Direct them!
9. Look at the wording around your email newsletter sign up – are you giving people a specific reason to subscribe? Tell them what benefits they’ll get from your email content and they’ll be more inclined to give you their email address.
10. Make your contact page super easy to find – there’s nothing more frustrating than wanting to contact a business, but not being able to find a phone number or email address!
11. Make sure your site is mobile responsive and test, test, test on different devices.
12. Make sure the phone numbers and email addresses on your site are clickable so that mobile users can contact you instantaneously.
13. Rewrite Your About Page – and make it friendly! It’s the second most visited page on most websites, as well as your unique chance to connect with your customer, and let them know what you, and the heart of your business, are really all about. Spend time crafting a page that helps communicate the story and reason behind why you are in business.
14. Add a few of your best testimonials to your site. Haven’t got any yet? Contact any previous customers who were happy with your services, and ask them for a few kind words!
15. Break up big chunks of text with headers and sub headers, and make sure there is lots of white space on each page. This makes the reading experience far friendlier and as a result, you’ll find that your website visitors will stay on the site for longer.
16. Download a ‘Related posts’ plugin to encourage readers to read more posts and to stay on your site for longer (WordPress only).
17. Write a list of 5 websites you’d like to guest post on to drive traffic back to your blog. Make a note in your calendar of when you’re free to contact these sites.
18. Write 10 new blog post titles and schedule when you’re going to write them into your calendar. You can use this great blog topic generator from HubSpot to get you started: http://www.hubspot.com/blog-topic-generator
19. Improve your site loading speed – sometimes your graphics and other site content can slow down the loading speed of your site which will lose you visitors and send a negative signal to Google about your site. One way to improve your site loading speed is to reduce the number and the size of your images – WebGraphics Optimizer is a software that helps you reduce graphic size without compromising on quality.
20. Eliminate any links that don’t serve a specific purpose from your posts. Make the objective of each link clear and obvious to avoid distracting the customer.
21. Add ALT text to your photos. Google and other search engines can’t read photos, but adding ALT text (Alternative Text) in the description box when you upload means that Google understands what the photo is representing in a few of your chosen words.
22. Add meta titles and meta descriptions to the 10 most important pages on your site. This is the text that is displayed in the search listings, and crafting a persuasive one can increase the click through rate to your site.
23. Test your site speed with Google’s free page speed tool: https://developers.google.com/speed/pagespeed/?hl=en
24. Download the All in One SEO Plugin for WordPress to check on the SEO value of all of your posts. It will give you handy tips and suggestions for how to make each page and post search engine-friendly.
25. Switch up any corny stock pictures for higher quality, and more relatable snaps. Remember, always credit your images!
26. Create a favicon (the customised icon that appears in the search bar next to your website URL). Use http://www.favicon.co.uk/ to create a free one.
27. Choose a new theme for your blog. Don’t turn your nose up at paid-for themes – these are often of superior quality and come with helpful support from the developers who created it (try ThemeForest – a marketplace for themes with reviews, ratings, and more). You’ll be separating yourself from the hundreds of others out there using free themes!
28. Add Social Media Buttons – and social sharing buttons – to the most relevant places on your site. For example the side bar, and above or below every blog post so that visitors can easily share your content.
29. Test each of your share buttons to check they take website visitors to the right location.
30. Replace your existing blog comment system with Facebook comments. This pulls any Facebook comments on your